Creative Concept & Art Direction

BACKGROUND

Pollen Nation needed some creative campaign imagery to rotate through their social content which had a high focus on educating audiences on the benefits of having honey as an ingredient in skincare.

IDEA

Let’s show the use of honey in skincare in the most literal way possible - with real honey. This will still showcase Pollen Nation’s point of difference whilst enhancing brand memorability and breaking up the more educational content across socials.

OUTCOME

A series of campaign imagery and styled product photography to be leveraged across social and print formats. Graphics have been added to provide further product information, proof points and facts about how ingredients can benefit the consumer. This closes the gap between the brand’s new and existing social and print content.

POSTER DESIGN