A media kit is a must for any influencer, especially for those wanting to work with brands and businesses. It is your way of showcasing who you are and what makes you unique. Your kit will be used like your business card, resume, and portfolio of work all in one document”. Allowing for a comprehensive understanding of who you are as an influencer, and assisting you to stand out in the world of social media. It’s the easiest way to get your name out there to brands you’re dying to work with!

In this industry having a media kit is vital as most brands request media kits from potential influencer partners so not having one can actually lead to you missing big opportunities.  As an influencer, a media kit should also be a representation of who you are and the type of content you produce. It is another opportunity for you to express yourself and show businesses who you are and what your social media presence looks like. It will help them decide if you have the right personal brand and style for the job. 

You’re probably wondering, what should I include in my kit?

For a moment, pretend you’re the marketing manager of one of your favourite brands. What are the types of things you’d like to know about the influencers you’d be partnering with? Generally speaking, they’d be looking for a general introduction, information and statistics about who you are as an influencer. For example:

• Who you are (your bio)

• Your social statistics (Your reach and engagement levels on each platform) 

• Your audience (demographics: breakdown, age/ gender)

• Your content/niche/interests

• Your blog or website

• Brands you've worked with (previous partnerships and testimonials)

https://www.instagram.com/taramilktea/

@taramilktea describes herself as a ‘traveller and creative’. Her content consists of beautifully curated fashion shots, landscapes, decor and flat-lays. With a standout colour grid feed that transitions beautifully from dreamy yellows to pinks to blues. It is for these reasons and more that Tara has such a large and dedicated following. She provides them with beautiful escapism with her images and dreamy collaborations with Louis Vuitton, Dior and Gucci just to name a few. Her niche is a whimsical luxury in terms of goods and travel, while also being approachable and down to earth which she does so via interactive Instagram stories. We can imagine that Tara’s media kit would most likely include the link to her website which is full of world travel and lifestyle blogs. It would also capture her interests and include imagery that is reflective of her creative style.

https://www.instagram.com/sarahs_day/

In three words Sarah is a “wellness, lifestyle and fitness influencer. Sarah has reach on many platforms, including Youtube and a podcast as Co Host of ‘The Health Code’. She’s also the founder and owner of ‘Sunee App’. Her audience follows her for a variety of content, from family pics, workouts, good food and promotions. She provides a lot of value as she also has her own fitness programs, inner health & beauty products, activewear collection and natural skin and beauty products. All of which she shows and discusses on her various platforms. Her niche therefore being a one stop shop for anyone who is passionate about leading a happy and healthy lifestyle. In Sarah’s case, her influencer kit would be filled with all these details and potentially a detailed portfolio of her products. Her kit would also show her large and varied audiences as different platforms are suitable for different content.

https://www.instagram.com/sustainablesabs/

Sustainable Sabs describes herself as a low impact, vegan, Jewess (a Jewish woman or girl) and a social activist, located on occupied Canarsie & Munsee Lenape land (Brooklyn). She is also a co-founder of the Intersectional Environmentalist which is a nonprofit organisation. Described as a climate justice community and resource hub centring BIPOC and historically excluded voices. Whilst also having a youtube channel. Sabs’ content consists of tips and tricks, little stories and her sustainable favourites whether it’s food, skincare or clothing. Therefore, her content is filled with value but overall it is a safe space to share information and inspiration with her like-minded following. Sabs niche is definitely reflective of her sustainable lifestyle as well as her cultural and political views of racial equality. Therefore, in her media kit she may include a list of brands she supports as for Sab it is not just about their product but also the minds behind it and their story and background.

Making your own media kit can be a really fun experience. It is an opportunity to check in with yourself and decide how you want to be presented as an influencer. There are a couple of ways you can go about making your own media kit, you can fill in a premade template like the ones below from Canva then pull your data from your instagram, write about yourself and make it your own via your own images, colours and fonts. 

We hope you found this post valuable and learned how to create your own media kit!

If you’re looking for some extra help on nailing your media kit, check out our Influencer Packages where we can help you gain the attention you deserve.