3 reasons why blogging is vital
To blog or not to blog? IS THAT EVEN A QUESTION?
At Mariah Jade Studio, we want to provide as much insider information on digital marketing and design as possible. Reading is an opportunity for you to learn about a hot new marketing trend every single month. And get expert advice on ways to optimise your content as a small businesses owner, entrepreneur or influencer.
Apart from helping our lovely readers, there are many benefits to posting high-quality content to a blog and we are exposing these reasons for you today.
So, without further ado... here are the 3 key reasons why blogging is an absolute essential for almost every business.
1. The SEO benefits can’t be matched by other marketing methods.
1. The SEO benefits can’t be matched by other marketing methods.
Blogs are a great way to increase site traffic through SEO and google rankings. There is arguably no other website marketing method that can organically improve search results in such an effective way.
Research shows that websites with higher numbers of blog posts can significantly increase inbound site traffic. Overall, Google favours websites that publish consistently with fresh and relevant content. The more often you can post high-quality information to your site, the more often Google’s bots can crawl your site and index this information for later. This is the key to success, as it leads to more traffic, more brand awareness and more potential customers.
Blog posts are also an excellent opportunity to include specific keywords for your business. For example, a coffee house may choose to post about ethical coffee manufacturing as this could be a current trend in search engines. Over time, Google will recognise that the site provides the answers to things that people are searching for through the keywords on their blog posts. Google therefore ranking them more highly in search results.
When people read your posts, they're more likely to stay on your page for a longer period. This improving the credibility of your site and proving to crawlers that your site is valuable. Similarly, encouraging credible websites to direct traffic directly to your posts can also improve the reputation of your blog.
2. Blogs allow for exchanging value for loyal customers.
Photo by Paweł Czerwiński on Unsplash
2. Blogs allow for exchanging value for loyal customers.
Blogs are an opportunity for you to reach out and develop a relationship with your consumer. Readers gain value through the information you provide, thus increasing trust in your brand.
Consider how you can give something important to your consumer in every post. For example, a health blog may provide workout tips. This generates an exchange of value for customer loyalty, positive word of mouth and even a greater audience.
Readers also feel part of a community. You will be able to respond to your audience through comments and engage with them on a personal level. This encourages consumers to identify with your brand.
3. Blogs show credibility.
3. Blogs show credibility.
Every post highlights an area of your business knowledge, every sentence a reflection of expertise. Use your blog as an opportunity to show off your skills. Over time your readers will grow trust in your brand through the knowledge and entertainment you have provided them. From this connection to your brand, you will become top of mind each time your audience seeks something in your product range.
So there you have it, the first of many blog posts from Mariah Jade Studio and the top 3 reasons why having a blog is a great marketing resource.
If you’re wondering how to get your blog started, CONTACT US.
We can get you started with a consultation, SEO keyword list, tone of voice analysis, tailored content summary and schedule. Heck, we can even write, design and publish blog posts for you.
Until then, watch this space for monthly updates on the latest digital marketing trends.
